Mirage Wins IHS Automotive Loyalty Award
IHS Automotive recently announced its Model Loyalty awards, and we were excited to see that, for the second consecutive year, the Mitsubishi Mirage earned top loyalty marks in the Non-Luxury Traditional Sub-Compact category. Loyalty is defined as a consumers selecting a specific make or model for consecutive new automobile purchases.
"The Mitsubishi Mirage is one of the true hidden gems in the automotive industry and this IHS award validates that claim," said Don Swearingen, executive vice president, MMNA. "Mirage offers an unmatched package of segment-leading fuel economy, attractive pricing and an industry leading new vehicle and powertrain warranty. Our faithful owners understand and appreciate the Mitsubishi Mirage."
2015 was a record breaking year for the Mirage as it saw year-over-year sales rise almost 30 percent over 2014. New for the 2017 model year, Mirage features improved performance, a refreshed aesthetic, and the incorporation of Apple CarPlay and Android Auto.